Banten TV is the first local television station in Serang city as the capital town of Banten Province. Banten TV began on-air since August 28, 2006 which then set as the official birthday of the station.

At present the total broadcast hour is already 18 hours a day, broadcasted operation hours will be increased soon. Along with the increase in broadcasting hours, an improvement also being continued, both the quality and materials for broadcast.

As a local TV station, Banten TV is focuses in program information, education and entertainment on the needs and interests of the viewer in the region. Programs that broadcasted are more emphasis on the local nuances that involve the audience as much as possible such as; interactive programs and off air activities to strengthen the penetration of the community.

Segment of the audience is more to the C1, C2, D and E classes cause the majority of viewers in the region is more classified as middle-down classes even though the middle up group would also play a role.

Banten TV viewers have a unique characteristic which is : religious, high loyalty to the cultural, dynamic, open to foreign culture and have a high solidarity bases, that is why in making programs Banten TV will involve the community as participants.

Vision
Become a trusted and independent local broadcasting institution that always distributing aspirations of the people in the region.

Mission

• Providing programs that able to lift-up the region’s identity.
• Providing place for the local young people to explore creativity and to love their own local culture.
• Providing place for the local government in disseminating policies to the people in the region.

Sex
Male & Female

Age
Primary target 18- 35 year old
Secondary target 45+ year old

SES
All Banten SES, C1, C2, D & E

• Research based (viewers need & expectation oriented)
• Reliable
• Positive oriented
• Communicate and interactive

Banten TV in house production section has the creative and execution expertise, to develop and produce any broadcast related production projects, television commercials, interstitials or long form programming.

Banten TV is broadcasted through Channel 22 UHF as the lowest television channel which will reduce cable loss in most antenna viewers and giving a clear TV picture result. Our broadcast can be received by most viewer in all areas in the region of Banten province as well as in the neighborhood areas such as ; North Lampung, Bogor, Puncak and some part of west Jakarta.